Thought for the Month: Creativity is intelligence having fun!

Vol.2 Iss. 7 | March 2021

I’ve often heard people say to teams working on projects, “Oh, you’re so creative,” but I’m hearing, “Oh, you’re so smart.” Think about it: don’t you need to have some level of intelligence to complete a task? if you’re going to enjoy tackling a task, shouldn’t you get creative about the task and be happy working on it?

I recently read an article about creativity and its relationship to intelligence. The article was from Synaptic Potential, a company that works towards creating happy people in successful organizations. I found reading about the company’s view on intelligence particularly interesting. The question asked was, “Creativity? Is your intelligence having fun?” The article reminded me that, although I may tend to think of creativity as an art form, it is so much more! 

The following article is taken from Synaptic Potential. I am sharing it with you because you will find it interesting.

Creativity.  Is Your Intelligence Having Fun?

Creativity is intelligence and having fun. Or so said Albert Einstein. So what does it mean when someone says to you, “That’s so creative!”.

And more importantly, how can you become more creative in your professional work?

Well, an excellent place to start is with a definition. Professor Margaret Boden from the University of Sussex has been researching the science of creativity for more than 30 years, and this is what she says about creativity:

“Creativity is a fundamental feature of human intelligence in general. It is grounded in everyday capacities such as the association of ideas, reminding, perception, analogical thinking, searching a structured problem space, and reflecting self-criticism. It involves a cognitive dimension (the generation of new ideas), motivation, and emotion, and is closely linked to cultural context and personality factors.”

In other words, being creative doesn’t necessarily mean you are artistic or musical. It means that your brain is designed in a way that helps you solve problems, think up new ideas, and have insightful “eureka” moments. This is the #everydaycreativity that enables you to devise an innovative business strategy, solve a problem with a client, or brainstorm new ideas with your team.

Remember, the next time you have an “aha” moment, it’s your creative intelligence having fun! 

~ Luis 

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